Bridging The Gap Between   Acquiring Knowledge and   Applying Knowledge     Applying Knowledge Systems (AKS) was launched in 1998 with the introduction of its value-driven, MeasureMax selling system to sales districts of a Fortune 500 company.     Yet, MeasureMax's history can be traced back 20 years. Since 1978, insight and results from more than 1,000 salespeople worldwide fine-tuned its concepts and processes. Moreover, proved that MeasureMax makes sales soar.     AKS, as a consulting and training firm for sales and marketing professionals, has one primary mission: provide all the necessary tools for marketing and sales people to "out-value" competitors -- and receive higher profits for doing so. AKS also vividly demonstrates how to take relationship selling to new heights.     Salespeople learn how to make their professional bonds with organizations as strong as their personal bonds with individual contacts. The ultimate "win-win" sales situation occurs when customers and salespeople both achieve their measurable goals. The risks of unfulfilled expectations disappear.  Not For Everyone     Not every potential sale or product offering affords companies and their sales forces the opportunity to provide more value than competitors -- and receive higher profits for doing so. The ability to use AKS's flagship product, the MeasureMax selling system, involves opportunities with the "2-plus" requirements: 2 or more decision-makers 2 or more in-person sales calls to win the sale     The "2-plus" requirements often indicate high-return opportunities. Companies seeking only lowest price or quickest delivery would not need to make this type of investment in people or time. Therefore, the more "2-plus" sales situations you are in, the greater the opportunity for you to sell value.     Thanks in advance for reviewing our website to see how AKS's products and services can help your company achieve their sales, marketing, and management goals.