NO STRANGERS AT A   MeasureMax BYO   (Build Your Own) SEMINAR     Unlike some sales training programs, the only people attending MeasureMax seminars are from your company using exercises and role-plays involving your sales specifics. After completing the Out-Value the Competition sales seminar for one program, the participants choose electronically what "drill-down" areas they want to pursue in detail at in a classroom seminar The seminar participants choose three products and services and three customers from different market segments to use in their exercises and role-plays The seminar participants conduct the role-plays from three perspectives to enhance their learning experiences: sales manager, salesperson, and as a customer Everyone relates to one another due to sharing common sales experiences Custom-tailored approach enhances the learning experience     The results from seminar evaluations make the benefits of this focus on the nuances of your sales situations evident: 89% judged the MeasureMax process as "extremely relevant to their selling requirements" 95% judged the MeasureMax process as "much more applicable than other sales training" 96% stated that they would "strongly recommend the seminar to others in their company"