Founded In Science, Field Proven In Business-to-Business Sales, Forged By Sales Professionals H.L. Singer, President, BellTech Incorporated: "The MeasureMax selling system is as basic and fundamental to the sales process as reading, writing and mathematics are to the learning process and education. MeasureMax crystallizes the sales process for you and customers in terms of what to look for, what still needs to be done, and why." Matt Dugan, Sales Manager, The Trane Company: "Our commission only salespeople voted unanimously to take the program based on its concepts of a measurable sales process. Our sales group feels MeasureMax will pay for itself at least 100 times over." Richard Jann, Regional Sales Manger, Worldspan: "Simply put, MeasureMax is the most powerful and innovative selling system in the marketplace today! Any sales organization not employing it should of course be concerned with lost sales or lost market share; but even more importantly, they should be concerned with any competitors who use MeasureMax!" Jim Severs, Vice-President, Rittal Corporation: "This truly innovative technology provides a clearly defined road map for value-driven selling. The concept of measurable value was like a light bulb going off. Tremendous participant interaction - our people knew the seminar was custom-tailored to our products and customers. Bottom line, best sales and marketing course our people have ever taken." Joe Kubala, District Manager, The Trane Company: "Our group was skeptical that MeasureMax would be 'just another sales training program' that gets forgotten and unused a month later. But, it was evident immediately MeasureMax was different and powerful. MeasureMax is still being used a year later on an everyday basis." Sales and Marketing Management, "PROFILE" section, May 1984: "Though he radiates charm and good humor, the overriding impression Costell makes is that of an awesomely logical, efficient problem solver."