MeasureMax's PRIMARY FOCUS Provide all the tools you need to out-value the competition and receive higher profits as your reward Builds on your foundation of skills, style, talents, knowledge, personality, and customer relationships to accomplish this goal Takes your existing knowledge (and maybe some things you have not thought about yet) and puts it in a format that makes it easy to retrieve Speeds up how fast you can "look up an answer," increasing your efficiency and productivity     You also use MeasureMax to apply "best practices" better. If strategies and tactics worked in one sales situation, they should work in similar ones goes the logic. Yet, how do you know if these sales opportunities share enough similarities to make best practices apply?     You probably rely on gut feel and common sense. MeasureMax adds to your insight by providing you the means to evaluate the similarities between measurable common denominators.     You know not only what best practices worked, but also how and why they worked. You get to predict and duplicate success so sales orders become planned events, not random occurrences.