THE POWER OF   MEASURABILITY     MeasureMax is short for "Measure to Maximize," which tells you its central theme. It explains how you add measurability to the sales process to increase productivity and exceed customers' expectations. The powerful business axiom: "you can only manage what you can measure" is its engine. No fluff allowed.     Measurability does not mean just counting the number of sales calls, quotes, or bookings. While important, those numbers are after-the-fact measurements. However, most salespeople (and their managers) end up reviewing and judging results rather than influencing them.     Using MeasureMax, you influence results to measure the progress of your sales opportunities in real-time -- while they are occurring. You quickly know which opportunities you can out-value competitors, and which ones to abandon so as not to waste customers' time or yours.