MeasureMax   AS A SALES TOOL As a salesperson, you will: Measure progress in real-time; decreases time needed to make "advance or abandon" decisions to improve productivity Leverage marketing and sales management corporate resources and knowledge on each sales calls to improve its effectiveness and quality Analyze the measurable return on your selling efforts to select value-driven market segments better Quantify competitiveness and value of offer to improve margins Use objective benchmarks to self-manage selling efforts and increase effectiveness Pinpoint and quantify areas for skill development to improve self-coaching capabilities MeasureMax   AS A MARKETING TOOL As a marketing person, you will: Improve quality and follow-up of leads Quantify high-potential markets to help salespeople focus on value, not price-driven customers Measure the value of competitive offerings to develop effective counterstrategies Measure success of marketing strategies to help fine-tune them as necessary Arm and update the sales force with measurable value propositions Speak the same language as the sales force to improve your ability to help them Improve sales "hand-offs" to channel partners to make them more value-driven MeasureMax   AS A MANAGEMENT TOOL As a sales manager, you will: Enhance ability to influence performance, not just judge it Evaluate each salesperson's skills quantitatively to help develop them better Receive snapshots of high-return opportunities and individual progress in real-time to help improve sales personnel's effectiveness Reduce the time needed to evaluate the potential and progress of sales opportunities to improve productivity and profitability Flatten the learning curve of new hires to increase productivity and return on investment Increase sales force ability to make "sales management" decisions to allow managers to increase their "business view" time