SOFTWARE BUILT AROUND A   SALES PROCESS     Achiever is the MeasureMax selling system on a computer screen. It helps salespeople measure and manage the potential for success in sales opportunities while they are in progress. It also, through its sales analysis reports makes best practices analytical, not anecdotal. Its powerful Access 2000 design makes it extremely user-friendly while it automates all of MeasureMax's key functions. Its "select and click" format speeds salespeople through the program and onto value-driven sales. The sales and marketing common denominators Achiever uses to make best practices measurable are: Customer's Goals and Benefits Market Segments Unique Strengths Systems Of Evaluation (methods customers use to calculate value) Contact Level Positions Competitive Offerings Market Value     Achiever increases in value the more you use it as your database of sales knowledge increases. It enables you to view each sales opportunity as a marketing manager, salesperson, competitor, salesperson, and most important -- a customer. It follows a simple sequence: What do you know about new sales opportunities from your past experiences that will help you receive higher profits for providing more measurable value than competitors? What do you need to find out that will help you be compensated for providing more measurable value than competitors? How well did you find out the specifics of your sales opportunities from customers? What do you need to find out or do next in sales opportunities based on what you found out?     With Achiever reinforcing the MeasureMax process, salespeople and customers make well thought out decisions. They both apply objective reasoning (measurable value, business considerations) to every sales opportunity before they rely solely on subjective reasoning (emotions, prejudices, personal preferences) to drive their purchasing decisions.     Click here to view screenshots of Achiever.