"DE-COMMODITIZE" THE SALE     You consider it one of your biggest disappointments when customers view your superior products or services as a commodity. In spite of all your efforts to sell value, customers put lowest price or quickest delivery at the top of their purchasing considerations. What went wrong?     You, like most salespeople, did not provide customers with the ability to measure value they receive from achieving their goals in dollar terms. Therefore, price or delivery became the customers’ only yardsticks. MeasureMax, the self-managing selling system, revolves around making the value customers derive from achieving their goals measurable. You learn how to build solutions from customers’ goals down, not products’ features up. You also learn how all the value-driven pieces of sales and market fit to create a universal selling system.     And you learn how to apply MeasureMax to your products, services, customers, and specific selling situations via its powerful and unique interactive, "sales seminar for one" format. The net result: value-driven sales and long-term customers.     MeasureMax – the selling science that provides customers with more measurable value than competitors while you receive higher profits for                              doing so on a planned basis.